top of page

AI Business Transformation for Practical, Measurable Growth

 

I help organisations move from thinking about AI to adopting, implementing and growing with AI.  Many leaders know AI matters, but are unsure where to start, which opportunities are worth pursuing, what risks to manage, and how to move from experimentation to real business impact.  I help leadership teams cut through the noise, identify the right AI opportunities, assess organisational readiness, prioritise use cases, and turn AI ambition into practical action.  My work combines current AI business transformation expertise with more than 25 years of international commercial and operational leadership experience in organisations including GE, Siemens and VAT Group.

AI is not just a technology decision. It is a business transformation decision.

Robert Grey 2025 08 300dpi (2 von 6).jpg

What do I do?

I work with business leaders who want to use AI responsibly, practically and commercially. My focus is not hype, tool demonstrations or abstract strategy. My focus is helping organisations decide where AI can create value, what needs to be prepared, and how to move forward with confidence.

My work is focused on three areas:

Market Entry Strategy Channel Expert Distribution Partners Distribution Contract Business Plan

AI Opportunity Discovery

I help you identify where AI can create measurable value across your business. This includes scanning relevant AI trends, understanding market shifts, identifying opportunities and threats, and working with departments to discover practical AI use cases.

Typical outcomes include:

  • AI opportunity and threat analysis

  • Department-level AI opportunity backlog

  • Prioritised AI use cases

  • Executive AI opportunity brief

  • Clear decision on where to pilot first

Market Expansion Distribution Network Target Approach Missed Revenue

AI Readiness & Prioritisation

I help you understand whether your organisation is ready to adopt AI.  AI projects often fail before the technology is even selected because the process is unclear, the data is not ready, ownership is uncertain, or the business case is weak. I assess readiness across data, process, decision-making, people, systems and governance.

 

Typical outcomes include:

  • AI readiness review

  • SWOT statement for AI transformation

  • Process and data mapping

  • Data suitability assessment

  • Value-versus-effort prioritisation

  • Recommendation on what to do now, next or not yet

Sales Tactics improvement Managing sales teams pricing, contracts sales process Improvement Customer training

AI Adoption, Implementation & Growth

I help you move from selected AI opportunities to practical adoption.

This means defining the pilot, aligning stakeholders, selecting or adapting appropriate AI solutions, preparing the organisation for change, and ensuring that AI is implemented around real workflows rather than theoretical ideas.

Typical outcomes include:

  • Pilot definition and implementation roadmap

  • Build, buy or adapt recommendation

  • Stakeholder and accountability model

  • Adoption and change plan

  • Success metrics and management rhythm

  • Handover for ongoing AI management and scaling

AI Expertise Grounded in Real Business Experience

I am an AI Business Transformation specialist based in Switzerland. I combine current AI business education with decades of international commercial and transformation experience. I have worked with multinational and high-growth organisations across industrial technology, advanced manufacturing, IoT and B2B markets.  My background includes leadership roles with companies such as GE, Siemens and VAT Group, as well as consulting work with organisations looking to grow, transform and improve performance.

This gives me a practical perspective on AI adoption. I understand that AI has to work inside real organisations, with real people, real systems, real customers, real risks and real commercial pressures.

I help leadership teams answer questions such as:

 

  • Where can AI create measurable value?

  • Which AI opportunities should we prioritise?

  • Are our data, processes and people ready?

  • Should we build, buy or adapt an AI solution?

  • How do we avoid random pilots and focus on business outcomes?

  • How do we move from AI experimentation to adoption and scale?

My approach is structured, pragmatic and outcome-focused.

“We were very impressed how quickly Robert grasped our company culture and business environment. With his knowledge and professional experience he delivered realistic and detailed proposals within weeks. We would definitely recommend Robert.

Beat Muller

VP Sales EMEA and ROW

VAT AG

"We entrusted Mr. Gray as a repesentative of our company and our trust in his integrity and ability was fully justified. Accurity would welcome the opportunity to employ him again."

Nicola Clothier

CEO

Accurity GmbH

Testimonials

“We have been very pleased with the outcome of Roberts work. We presented him with a number of complex problems and a new partnership opportunity, and he was able to present a simple set of five option for discussion within the executive team. We hope to continue to engage Robert as we look to roll out our chosen strategy for growing sales revenue across EMEA”

David Myler

Senior VP Global HR

Dialight PLC

For Leaders Who Want Practical AI

I work with SMEs, industrial companies, B2B organisations and leadership teams that want to use AI but need a structured way to move forward.

You may be at the right point to talk if:

  • Your leadership team knows AI matters but is unsure where to start

  • You have many AI ideas but no clear priorities

  • Teams are experimenting with AI tools without a shared direction

  • You want to identify quick wins without ignoring long-term transformation

  • You need to understand whether your data and processes are ready

  • You want practical implementation rather than theoretical AI strategy

  • You need an experienced external specialist to guide the first phase

Contact form, send a message, take advantage, offer help and expertise

+41 792548338

Thanks for submitting!

bottom of page